The Shirt was unveiled Friday, April 21, on Library Lawn amid a fanfare of student group performances, lawn games and celebrity guests.
Since 1990, The Shirt has unified the student body, alumni and fans each football season. With a mission of enhancing student life at Notre Dame, the proceeds from sales benefit students, clubs and organizations through The Shirt Charity Fund and the Student Experience Fund, ensuring that all students have access to the full Notre Dame experience. During its 34 years of operations, more than 3 million shirts have been sold, raising financial support for students and serving as a wearable expression of unity for the whole Notre Dame student body. The Shirt is believed to be the single highest-selling annual piece of college athletic apparel in the nation. More than 160,000 units are sold annually.
The Shirt is available for purchase at the Hammes Notre Dame Bookstore on campus and on Eddy Street, and on its website.